An Army Marches on its Head.

Thinking back on our time in uniform, we'd have to say the unofficial slogan could be: "Hurry up and wait" or "No one's paying you to think" among several others so profane that decorum prohibits listing them here. Seriously, we just happened to be talking about these unfortunate and inescapable truisms recently with one of our colleagues (who is now a Colonel) while playing a game of One Up! and thought: What better way for the troops to pass the time than doing some challenging and fun intellectual calisthenics?

So we decided to show our gratitude to the men and women of our armed forces and came up with this semi-facetious "Well-(Read)" Uppityshirt. We'll donate part of the profits from this design (as well as a percentage of the sales of One Up!) to start a "Well-(Read) Army" initiative to distribute One Up! to our soldiers in uniform overseas to say thank you very much. While we can't yet send something to everyone, we will smarten up a few lucky individual units throughout the year.

Ignorance is the real enemy.

Operation Brain Storm

War doesn't have to be mindless.


If you are currently on active status in the military (Army, Navy, Air Force, Marines) and would like some mental entertainment, please shoot us a quick email at Re:Up! and we'll do our best to send you and your buddies a Well-(Read) Army package. We believe ignorance is the real enemy, and we're going to do everything we can to fight it.