Old's Cool - Stand up straight.

The Official Uppity Handbook

Oneupmanship

They're still out there.

We never get tired of hearing about people who are doing things the right way, unflustered by fashion or fortune, and who are actually proud of the dirt under their fingernails. Tim Currie's family has been fixing flats on Main Street in Norwalk since 1926. End of story.

Share on Facebook | Drop us a line

Back of the hand.

Went shopping on Arthur Avenue in the Bronx the other day and stopped in at one of our favorite places, Teitel Brothers. My wife's family has been buying stuff there for almost 100 years. Same people, different generation. They still add up your purchases on the back of a paper bag, by hand. Not a computer, calculator, cell phone to be seen in the place. Ecco fatto.

Photo by Steph Goralnick

There are no cowboys in our movie.

"Indian Summer" is a seat-of-the-pants feature-length documentary we wrote, produced and directed about Indian Motorcycles. We also did the tongue-in-cheek advertising campaign, which was so effective we sold out immediately when Hollywood called, I mean all the copies we had in less than 2 months.

It was such a blast making this movie - we learned something new every day, put out a product with guts and class, and made a bunch of money in the bargain - isn't that what success is all about? We also met a ton of characters even Central Casting couldn't make up - check out this classic clip (and quip) of Irenee Dupont, nephew of the owner Paul Dupont, riding his 1953 Chief in the house, with wife Barb on the back:

Stand up straighter.

This one says it all: Common sense. Nerve. Backbone. Self-reliance. Perseverance. Integrity. 3 o'clock-in-the-morning courage. Seriously, why not flaunt your lack of political correctness with wit and style, and a little grit to boot?

Price: $25

Defined.

old's cool adj. Adhering to traditional values or the tried-and-true, with impunity and humor.

Tucker: We still have a computer at work running MS-DOS 6.

J.P.: Old's cool!

What they're made of.

This 100% cotton, Made-in-the-USA Uppityshirt is not distressed, pre-shrunk, or faked to look like you've worn it forever, because you haven't. We believe you can't buy character. If you want your Old's Cool to look old school, you know what you have to do - wear it out into the world and make something of yourself.

To see how you might measure up, check out our size chart here.

Are you Old School?

Email your photos and your stories to us at: Elbow Grease is the Word! The best ones will get posted here - and we may even send you something free for the effort.

We just got this email from Valerie Martinez:

"Yesterday, for the first time, I wore my Old's Cool shirt that I won through A.Word.A.Day. I was walking through the grocery store and a man (in his 40s maybe) laughed out loud and then said to me, 'Love your shirt! Thanks for the smile!' So thank YOU again for the shirt!"

Stay tuned in.

From time to time we send out a newsletter that contains the latest goings-on, specials and giveaways, as well as how to's and comments from the peanut gallery.

Enter your email to subscribe.

Home About Us FAQ Contact Privacy/Return Policy